Without a clear shared vision of the future to guide actions, how would people know what you stand for and why, how would they know the timeless aspirations, your desired state and values.
Practically companies need an aligned strategy and plan to realise the vision.
We work with Senior Leadership teams to ensure there is alignment between the broad principles and aspirations perculating in the company. We get the internal marketing (brand consultants) involved to ensure the key messages driving the business strategy and medium-to-long-term focus areas will be broadly embraced across the organization and not just seen as words on paper to foster. Our aim is for the broadest possible alignment internally and externally.
3 key objectives we aim towards when building a vision:
- Short and concise, at a high enough context to be useful and practical
- A balance of both soft cultural vision and hard commercial vision
- Across the board business ownership and understanding
If you could focus on only 3 things in the next 2 years to achieve your vision what would they be? Not the short term tactical actions you will undertake but the higher context areas of the business that you will focus on. We ensure that your strategy is really a strategy, we facilitate offsites and management meetings to really get to the root cause opportunities and issues that you need to deal with
PLANNING AND IMPLEMENTATION
We work with you to develop a plan to implement on each of the strategic focus areas – get into how it will be done. Not only do we work with you to define each of these tactical actions –we also support the inevitable organisational change that will be required, help you to prioritise which activities come first, identify areas of the business to run pilot projects and make sure that the right people are allocated to run each of the initiatives.
If required we are also able to provide the supporting evidence for particular strategic directions through provision of market analysis across any geography:
- Growth trends and forecasts
- Competitor analysis
- Customer propositions
- Distribution channels and partners
- Profitability analysis and benchmarking